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VANCOUVER FOLK MUSIC FESTIVAL

Redesigned logo.

Rebranding

The Vancouver Folk Music Festival, an iconic event since the 1960s, seeks a vibrant logo and branding update while preserving its retro charm. The task was to emphasize the festival’s rich history and the spirit of the 60s with bright, lively colors.

The Beginning

In any project you need to do your process work. This includes mood and concept boards plus the multitude of thumbnail sketches. Here is an example of this.

VFMF-sketch.png

Wayfind signs for the Festival

Using the ICONS I created is a unique way to demonstrate a connection to the Logo.

VFMF-signs.png

Logo Creation and ICONS

After you have worked thru you ideas, the good stuff comes. 

VFMF-lockup.png

Merchandise

Having created a successful rebrand means the merchandise becomes fun to create. 

VFMF-bag.png
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